Week 6 - MBA 6101 - Google Ad Campaign

 

Hello,

In my short-lived advertising campaign through Google Ads, lasting one day prior to being suspended for violating the terms of service, a few lessons were learned. First, is not to run a google ad for a blog site, or the long arm of the Google law will suspend the campaign. Second, and the most relevant is the reach and visibility of advertising online. With 24 hours of campaigning and the ad shown only 30 times, there were three clicks on the advertisement. This equates to 10 percent of views of the ad leading to a click. All this for a blog.

 

The reach of a Google ad is beyond that of traditional print advertisements, and for lower cost. The business model of Google only charging the business for clicks, encourages the business to invest more into the ad campaign due to the limited risk. On Google’s side, the cost of maintaining such a platform must be limited, with costs deriving from the maintaining servers and support staff. At the same time, small businesses are able to compete with large businesses. The only difference between a small and large business is a question of how many clicks each firm desires. By setting regional reach of a Google ad, a small firm can have a more concentrated marketing impact that is just as effective as a large firm conducting a national campaign.

What limits an ad is simply the creativeness of the headline. What will catch the viewer’s eye as they scroll? To grab the viewer’s attention, care must be put into key words that align with what the viewer may be interested in. There is less an emphasis on being a marketing expert, as an emphasis on who is the business’s target market. Knowing one’s customer base gives more advantage than a large budget, and this is apparent in in the structure of Google ads.