Week 2 - MBA 6101 - TikTok May Be More Dangerous Than It Looks

-

 Hello,

The article TikTok May Be More Dangerous Thank It Looks by Ezra Klein brings up the concern of how to liberalize social media. To liberalize social media would be to minimize the effect of market dominant platforms and their ability to shape public opinion. Both of these objectives can be accomplished without involving the platform. This helps reach platforms which are based outside of the United States.




The first is how to shift power from dominant platforms in the market. The source is to limit the barriers of entry into the social media market. With a shrinking economic moat, new platforms would be able to be rapidly introduced to the market, giving the consumer more options and forcing established platforms to adapt. A reintroduction of a perfect market economy, which swings the pendulum of power from the firm back to the consumer.

Second involves the education of the consumer. Alarms should ring when Ezra writes that of his experience asking student where they source their news only to find out the majority said the social media platform, TikTok (Klein, 2022). The consumer of any news media must be willing to go beyond the headline and research for themselves what is occurring in their world. The reason is that with social media, opinions can be spread quickly influencing public opinion, and as such, must be informed and educated opinions.

On the subject of a firm regulating itself, one must remember that a business’s sole purpose is to make money. A firm can justify any action with the correct return-on-investment. Because of this, the consumer needs to be the gate keeper. Voting with their time and money on what is acceptable for a social media platform to do, and when the twisting of public opinion and the truth becomes part of the business plan, turning to other platforms and filtering information through their own research.

 

Citations:

Klein, E. (2022). TikTok May Be More Dangerous Than It Looks. The New York Times. Retrieved from                 https://www.nytimes.com/2022/05/08/opinion/tiktok-twitter-china-bytedance.html


Comments

Post a Comment

Popular posts from this blog

Week 8 - MBA 6101 - The Future

-
Image
  Hello, What will the future hold? Through the numerous reading and articles, the trend is toward a greater integration of technology such as AI into business. The need to adapt to the changing world is always present. As I look to my future, expanding this knowledge of AI in decision making and analytics interests me. I manage many production lines, and sometimes the mass of data that is able to be pulled is overwhelming. An analysis paralysis sets in. A focus on AI in decision making, taking in vast amounts of data, and then summarizing the key pieces of information so effective decisions can be made, would allow for quicker and better informed decisions. The ability to help design and implement such a systems would position me to expand my career in a new direction. The possibilities for this technology is almost endless. Looking at what marketing can offer me as a side business, I was surprised at the ease at which Google Ads could be set up and advertisement campaigns lau...
Read more